I’ve been in the health and fitness industry for a lot of years. I’ve heard a lot of ‘reasons’ for why people neglect their health and fitness. The reason I hear most often is that it’s too expensive. When someone tells me it’s too expensive to look after their health I know that what they’re really saying is they don’t see enough value in it.
Cost vs Value
When you feel that something adds value to your life you’ll find a way to afford it. Whether it’s fancy coffees, fast food, alcohol, spa visits, jewelry, beauty products or whatever, you will find a way to afford the things that you view as valuable. So why isn’t your health valuable to you?
I’ve Been There
Growing up there was not a lot of money so I learned to be thrifty at a very young age. I got my first job at A&W at the age of 14 and squirreled away as much as I could. Even when I had a little extra cash I was still very thrifty. It was ingrained in me.
After I graduated high school I moved to Vancouver to go to BCIT. I had to get student loans to go there and had this dreaded feeling about starting my adult life in debt. So once again I was super thrifty. I once bought a large sack of rice and ate only rice for a full week because that big sack of rice was cheap. Even though I was super cheap when it came to buying food for myself I had no problem dropping money on cigarettes because at that time I felt that cigarettes held more value for me than healthy food. No wonder my physical and mental health was so bad.
A Change Of Heart
When I got older and had had enough of always being sick and suffering with depression and anxiety I started to take my health more seriously. I got into the health and fitness industry and learned about nutrition. I applied what I learned about nutrition to myself and could not believe how it changed my life. It changed everything about me. When I think back to who I was then I don’t even recognize that person.
I finally got to a point where I really did value my health. When this happened, I was suddenly able to figure out how to afford the things that I needed to be healthy. For me health was value and if I had to give up something that wasn’t serving my health in order to afford what I needed, then that’s what I was going to do.
What Holds Value For You?
So what’s more valuable to you? Things that give you instant gratification but slowly destroy your health? Or something that will improve your health and give you a better quality of life as you age? We all have choices. It’s just a matter of seeing the value in something versus the cost.